The Poshmark App Redesign project was a deep dive into modernizing and optimizing an existing digital platform that had become cluttered and unintuitive for users. I focused on improving the overall user experience and redesigning a refined interface that feels fresh, streamlined, and effortlessly shoppable.

The original Poshmark app presented several challenges, outdated layouts, inconsistent design patterns, and confusing navigation that made it difficult for users to browse, list, and manage their wardrobes with ease. Through careful UX evaluation and user flow analysis, I identified key pain points and introduced thoughtful solutions across the interface.

Highlighted Skills: UX Research & User Insights, UI Design, Wireframing & Prototyping, and Visual Design

poshmark design study key insights

Navigation & User Flow Optimization: I restructured the core user journeys—browsing, listing, and managing items for clarity and efficiency. A simplified menu and reorganized categories make it easier for users to navigate quickly and accomplish tasks with fewer taps.

UI & Visual Design System: I developed a refined, modern interface that enhances visual consistency while aligning with Poshmark’s playful brand identity. I introduced updated typography, applied generous spacing, and a included a cohesive colour palette to elevate the overall aesthetic.

Interactive Element Design: I redesigned buttons, filters, and transitions for greater legibility and responsiveness, improving the overall touch experience and making the app feel more intuitive.

Mobile-First, Fashion-Forward Aesthetic: The refreshed look supports a stylish, mobile-first shopping experience, positioning Poshmark as a modern destination for digital thrifting and resale, while keeping the experience effortless and fashion-conscious.

Accessibility & Inclusive Design: Integrated accessibility features including higher contrast, scalable typography, and larger, touch-friendly buttons—making the app more welcoming and usable for all users, regardless of ability

This redesign includes an enhanced UI system with clear visual hierarchy, simplified button placements, modern typography, and a cohesive color palette that aligns with Poshmark’s playful yet fashion-forward brand. Interactive elements are now more intuitive, with an emphasis on clarity, ease of use, and accessibility for both new and returning users.

This project highlights my skills in user-centered design, interface systems, and digital problem-solving. It’s a visual and functional refresh that repositions Poshmark as a more inviting, stylish, and user-friendly marketplace in the mobile space.